Betfred Review

Betfred has its roots in Salford where, back in 1967, Fred and Peter Done established their first betting shop. They got their second up and running in 1969 and haven’t stopped since. The company had over 200 shops by 2000, then opened a telephone betting service in 2002, launched two years later and Betfred Mobile in 2006. Wherever next?

Still a private company owned by co-founder Fred Done, Betfred – dubbed ‘The Bonus King’ – prides itself as a supporter of British horse racing and is the sport’s biggest sponsor.

They were the first bookmaker to pay out early on Manchester United to win the league in March 1998… only for Arsenal to pip the Red Devils to the Premier League crown. Fred himself also reportedly lost a £1 million bet with Victor Chandler after backing United to finish higher than Chelsea in the 2004-05 season. Chelsea won the league and were 18 points ahead of third place United.

Bonuses and Promotions

Probably best known are their ever-present football promotions, Goals Galore (enhanced odds accumulators on ‘both to score’ bets) and Double Delight, Hat-trick Heaven (where you can double your first goalscorer price should your selection score a brace or a hat-trick).

For horse racing punters, they offer Best Odds Guaranteed so will pay out at the starting price if it is higher than an early price you took should your horse win. There are also enhanced multiples, ‘Fred’s Pushes’ – when odds are pushed out on selected runners at the weekend, and regular enhanced place terms.

It doesn’t end there though. The ‘2nd to the SP favourite’ offer means that should you back a horse on the nose and it finishes second to the starting price favourite, Fred will refund your stake with a free bet up to £200. And if you place an each way bet (on selected races) and your horse finishes one place out of the frame you will receive a free bet of up to £200 that is equivalent to the place part of the each way bet. All in all, plenty to get your teeth into.

Usability and Design

The Betfred site is very simple to navigate around and the Horse Racing Centre has a good selection of racing news, interactive racecards and all the details of the aforementioned offers. In short, theirs is a very nice site indeed.

The Verdict

Betfred is up there with the very best when it comes to a bookie who takes horse racing seriously. And Fred Done puts his money where his mouth is, not only sponsoring loads of races, but also contributing to a number of racing charities.

Their odds are generally very good, and often go out on a limb before others try to reel them in. But it is the array of racing-specific offers that makes Betfred more than worth signing up for.

Add to that the addition – in the near future, according to the Betfred website – of The Totepool after their acquisition of The Tote in June 2011, Betfred could be the place for racing punters to be for some time to come.