Ladbrokes Review

There are few brands in the betting industry that are as well-known as Ladbrokes. The company is an institution these days and whilst they’ve seen many changes over the years, switching from high street to predominantly online, the company has still been able to cement themselves as one of the best.

The recent merger with Coral, in terms of being a punter at least, has changed very little in terms of what we see. They’ve always been able to offer up a huge array of sports and betting markets, of which both remain today.

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Ladbrokes Football

It will come as little surprise to hear that football betting still provides the main heartbeat to the Ladbrokes bookmaker. It’s here where they are able to invest the most time and money, and as a result are able to offer one of the biggest selections of games and betting markets in the entire industry.

Given the size of the industry and the cast array of competition, it’s a highly impressive thing to be able to do. Whilst many bookies share similar values, few will be able to boast the sheer volume of traffic and registered players that Ladbrokes do, underlining their dominance both for the sport and as a company.

Pricing Structure

One of things that will separate many bookies is the ability to get great prices for a huge array of bets and markets. The pricing structure needs to be on point, because if it’s not, there are a plethora of other sites that will allow punters to get a better price. Whilst features, gimmicks and promotions are appealing, in the long term, pricing is what people keep coming back for.

When comparing the likes of Ladbrokes to other bookies, we set out to be a little harsher than we might usually be. But, this is because we think they should be setting the example. It’s also because we want to see if people are buying into the brand or actually getting great prices.


The odds that we found for football betting was pretty mixed to be honest. We found many examples where Ladbrokes were able to provide the best odds for a single bet. In fact, there were some where they were best price on their own, which is very rare these days given the amount of money involved and the number of bookies.

 Ladbrokes OddsAverage Odds
Germany 1.61 1.53
Draw 4 4.11
Austria 5.8 6

The game above is from an upcoming friendly between Germany and Austria and as you can see, they are best price by some way for a Germany win. Whilst this is great, the other odds on offer for the draw and an Austrian win are both pretty poor, which isn’t uncommon, but still worth highlighting.

Overall, we would have to say that their pricing structure is pretty strong. We’ve tested Ladbrokes many times before, albeit not for a year or two now and have actually been quite disappointed by the results on offer. However, they do seem to have improved this area of the site from the data we have been able to collect.

Are they the best when it comes to betting on football? Probably not, but they are a really solid choice and we wouldn’t hesitate to recommend them based on this alone.

Match Betting

The site comes packed with a wide range of leagues to choose from. These are leagues based all over the world and the depth they go into is incredible. We even spotted games from the likes of Ecuador, Iceland and Peru, all markets we likely wouldn’t even think to bet on if they weren’t on offer.

Whilst the likes is impressive, it’s not something that is exclusive to Ladbrokes, with several other bookies these days offering up a huge range of bets from all four corners of the globe. It’s more a statement of how far reached betting is than what’s going on with Ladbrokes, but you certainty can’t take any marks away from Ladbrokes for offering, as we would be highly disappointed if they weren’t there.

The market coverage is as good as you will find from any bookie. Most games will get well over 200 markets to choose from, with this number increasing even further the more high-profile and nearer kick off the games get. What separates the men from the boys here is really how well they perform for lower profile matches.

Ladbrokes Versus Competitors

A great example of this is an upcoming game between Sport Racife PE and Atletico Belo MG from the Brazilian Serie A. OK, so it’s likely you haven’t heard of them, but that’s the point, this “lesser” game is getting over 170 markets to choose from, which is incredible.

Ladbrokes Markets: 171

171 markets with Ladbrokes

BetVictor Markets: 40

To put that in perspective, BetVictor, who are widely regarded as one of the best for betting on football, have just 40 markets for the same game.

Only 40 markets with BetVictor

This is a common theme that we found throughout the site to be honest. The big games get a good converge, although not amazing, but the coverage for smaller games is so consistent and it’s here where Ladbrokes really excel in our opinion.

Touch Line Stats

Ladbrokes do include a stats section for the football betting, although it’s not linked up to each individual game, so you may need to do a little bit of digging to get to where you need to be. It’s powered by Touch Line, who to be honest, are a company that is pretty new to us.

The layout is simple, but informative and we what you get is an overview of the betting markets, the latest league positions graphed, current league form, head to head from last 6 matches and the winning/losing margin from their last 20 games. It also includes a match facts section, which gives a synopsis of the games that are taking place and how they might end up. This is actually our favourite section and a feature that not all that many actually include, so kudos must go to Ladbrokes for this.

Live Streaming

Ladbrokes have also fairly recently added in a live streaming service. This is predominantly made up of football matches and offers up a huge range of games from around the world. As with all streaming services, games within the UK are very limited, but the likes of Spain, Italy, France and Germany are all well catered for, along with smaller, more niche leagues from all over the place.

The streaming service is free to use for existing customers as well. All you need is either a funded betting account or to have placed any kind of bet within the last 24 hours to gain access to all games that are streamed live.

Ladbrokes have been able to embrace the Twitter request for bets as well, which they call #GetAPrice. The concept is very simple in that all you need is send a tweet to Ladbrokes and tehri traders will come up with a price for you. It’s actually one of the biggest and most popular versions of this betting concept that we have seen, with dozens of bets listed on their website for each game.

In-Play Betting

Ladbrokes In Play Betting

The in-play betting section at Ladbrokes is an area that’s seen massive improvement in recent years. We remember it being pretty dam awful, but we are happy to report that it’s so much better than it was.

The layout is pretty simple and you can easily see which games are taking place, the time of the match and the price on offer. It also allows you to toggle the prices between two markets; match betting and next team to score, which is a nice touch.

The in-play betting section really comes alive when you jump through to the next screen though and start to get in deep with the game that’s taking place. The first thing that will hit you is the match centre found at the top of the page. This shows exactly what is happening in that game and includes information such as who’s in possession, throw ins, corners, free kicks, bookings and of course, any goals that have been scored.

But, it’s the graphics in the match centre that really got us going. It looks about as good as we have seen and it’s super-fast. We’ve been able to compare games viewed on here to watching on satellite TV and the delay is next to none, which is great.

The adverts down the right-hand side is something that is annoying, but they don’t move around in terms of being a GIF or anything like that, so they aren’t all that distracting and pretty manageable after a while.

Horse Racing

Ladbrokes Horse Racing

Aside from football, there will be little arguing with us when we say that horse racing will be the next biggest sport for the brand. As soon as you land in the horse racing section you can just tell that it’s a hive of activity and with it allows you to really get your teeth stuck into it.

Whilst we will get to the plethora of bells and whistles on offer from this section with Ladbrokes, we wanted to once again see how they stacked up in terms of their pricing structure, which is the most important section of any bookmaker.

Racing Pricing Structure

What we will say is that Ladbrokes are so consistent with their prices for horse racing. They are never far away and whilst not always best price, they could easily be used by a punter as their only racing site and be fairly confident that the price wasn’t going to be far from best price.

 Ladbrokes OddsAverage Odds
Hint of Grey 6 5.93
Affair 6 5.57
What a Party 7 6.81
Moojaned 7.5 7.71
Bird For Life 7 6.88
Dolphin Village 7.5 7.94

In the example above, from the 15:10 at Lingfield, the race highlights that Ladbrokes are indeed best price for the favourite, Hint Of Grey and almost best price for second favourite (although joint in Ladbrokes’ eyes), Affair. If you keep looking down the list they’re just never that far away.

It’s actually been really impressive to see, and we mentioned in the football betting section that we had previously reviewed them to be fairly average, with the same being applied to horse racing. We’re certain that things have got a lot better at Ladbrokes and rightly so, given their status within the betting industry and the massive database of players they now have.

If the merger with Coral has had anything to do with it, we aren’t sure, but whatever they are doing with their trading team, they need to keep it up!

UK & Irish Racing

There’s no doubt that the UK and Irish scene is the biggest section on the site. They offer up pretty much all races from both the UK and Ireland, which is good to see. To be honest though, most bookies do this now, which makes it more of a given than it used to be.

The horse racing section really starts to come alive within the racecard. It’s one of the best that we have seen, and we were delighted to see them team up with the Racing Post who provides information and form for them. The wealth of information is simply superb!

Starting with the main card, you get a ton of info from that of the horse/drawn, name of the horse, trainer, jockey, age, weight, rating, previous odds and current odds. But, you’re also able to expand information on a spotlight about how each hors have previously run and also about the recent results from that horse.

The top of the page allows you to go one step further though. With it you can get a verdict on the on how the race might pan out and also tips from the team within the Racing Post, both paid features of the Racing Post if you were to sign up directly with them.

On top of that you get a “form” button, which allows you to really go in depth with the information offer. It gives you everything you could ever need to form your bets and with it is one of the best functions within a horse race betting card that we have come across.

International Racing

Ladbrokes Horse Racing

One of the strongest features about the racing section is that the international sector is about as good as we have seen. There is racing from all over the world, but it’s worth mentioning that the coverage from within the US is second to none.

Compared to the UK coverage, it’s a little lower in terms of depth, with the biggest difference being that a lot of races don’t have as many features within the racecard as they do with the UK variations.


As you would expect, the Antepost section is very strong as well, with a good range of future races taking place. They are one of few bookies that actually date each of these races from the overview on the site. This may be something that sounds pretty minor, but the number of bookies that don’t actually do this is quite high and it can get frustrating trying to work out what’s running and where.

A neat feature that we also spotted and was attached to this was the horse racing specials section. Here it concluded a range of different bets, with everything from betting on the going for high profile races to that of certain horses going on to win the triple crown, along with jockey and trainer markets as well.


The current design on Ladbrokes’ website is so much better than it used to be. It was one of the ones that had been calling out for a new look and finally they’ve got it. It’s still not perfect though and we aren’t a massive fan of the moving banners that often meet you within specific sports betting sections, including promotions and offers that are currently running.

On the whole, it’s not a bad site to use at all, but we will say that their mobile app is the better in terms of usability. The number of functions you get on the app can be a little limited, which is why the online site will always have its place, but if you know what you are looking for and where you need to be, there is no contest to be honest.

Navigation online works really well due to the inclusion of their breadcrumbs that remain at the top of the page. This means that as you work through certain sports, then matches and into the markets, you can see exactly where you have come from and can just jump back a single page if needed, instead of going back to the homepage which can be highly frustrating.

Other Products



The casino is of a decent size, although it is a little small, especially when you compare to that of standalone casinos. As an accompaniment to the sportsbook, it actually functions really well though and doesn’t overwhelm what are more casual players to the casino floor.

It’s powered by that of PlayTech and it’s pretty unique in that they are the only game provider on site. What’s been foo to see form this partnership though is that Ladbrokes are able to get a good range of games from and often be able to test the newer titles before that of their competitors. Whilst made up of a large range of slots, it does include table games such as baccarat, roulette, blackjack, craps and huge range of live dealer games as well, to name just a handful.



The poker room is also powered by that of PlayTech (iPoker) and whilst it certainly isn’t the force that it once was, it’s still a pretty solid offering. The downside is the network, in that they don’t get a huge number of players, even at peak times.

The software is one of the better ones though and whilst a little basic, it does away with many of the fancy gimmicks that in our opinion actually take away from the game in question. The ability to play on both a non-downloadable version online and via your smartphone is a definite plus though!



As with so many of the bigger brands, when it comes to banking you’re going to be able to choose a wide range of deposit and withdrawal options. The likes of Visa, Mastercard, Neteller, PayPal and Skrill are all on offer. Neither deposits nor withdrawals will incur any charges and with it you will be able to deposit from as little as £5 with withdrawals starting from the same amount, as well.

Processing times will vary for withdrawals but range from 1-2 days for e-wallets right up to 3-5 days for the likes of debit cards.